Dino’s Grocery Mart BRand Refresh

overview

Dino’s grocery mart is an ethnic grocery store that has been serving Winnipeggers in the heart of downtown. In 2018, they had outgrown their building on Notre Dame and began planning expansion to a new building. Dino approached me to refresh their logo for the new building. We worked together to understand his brand and its new direction. What resulted was distilling and update of their current logo that allowed longtime customers to recognize elements of their longtime logo, while still providing a refresh for the new building.