The Tutors REbrand

OVERVIEW

The Tutors is a Winnipeg Tutoring business focused on highschool and university students. They are a team of former and current scholars who have a wide range of expertise. In 2018, I was approached by The Tutors to establish a brand that previously did not exist.

We recreated their existing castle logo by simplifying the form into a minimalist tower. The tower also loosely resembles a letter 'T'. From there we established a bright red and white colour scheme which symbolises first aid. The idea of first aid was the inspiration for the brochures that we created for highschool resource centres. Part of the brochures included the creation of icons that describe their services.

Our next step was to create a series of posters to be hung around the University of Winnipeg. We identified the classes of which the staff found were most often requested based on their knowledge and expertise. We assigned a vivid colour to each of the subjects and used the same typefaces on each poster to assure brand continuity.